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MUMBAI, June 18, 2026, 00:32 IST A fresh run of sponsored crypto articles in Indian outlets is promoting Little Pepe, or LILPEPE, as a low-priced meme-token presale with claims of more than $28 million raised and planned exchange listings. The campaign matters because it is arriving in a weak and volatile meme-coin market, where retail buyers are still being pitched early-stage tokens as the next Shiba Inu-style trade. A presale means tokens are sold before normal open-market trading begins, leaving buyers dependent on launch timing, exchange access and the project’s own delivery. ThePrint published a BrandIt article on June 16

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